Unifiedmed

Unifiedmed Group is a network of radiology practices across Belgium, focused on modernizing the sector and improving patient experience through shorter waiting times, comfort, and respectful care.

The collaboration started from scratch. I developed a full brand identity including logo and brand guidelines, then defined the web strategy for both the group and the individual practices. This included mapping out goals, target audiences, and content structure before moving into design and development.

As the company grew to 10+ practices, the scope expanded. Each practice received a logo based on a consistent template system. For practices with little to no online presence, I designed and built a website template in Figma and Webflow that could be rolled out efficiently across the entire network.