
One person who handles it all. From strategy and design to landing pages that generate qualified leads.
Hi, I'm Ada. A Belgian designer and Webflow developer with 6 years of experience. I cover strategy, branding, design and Webflow development under one roof, with a growing focus on landing pages, configurators and conversion funnels for businesses with a premium offering. One point of contact, no unnecessary meetings, just clear results.
✺✺ Selected work
✺✺ Services
Lead generation
I help businesses with a premium or complex offering turn website traffic into qualified leads, through high-converting landing pages, interactive configurators and conversion-focused funnels.
Every page is built around the visitor's decision-making process: reducing friction, building trust at the right moments, and guiding them toward taking action at their own pace. By the time they reach out, they already know what they want.
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- ✺High-converting landing pages
- ✺Interactive configurators & calculators
- ✺Customer journey mapping & funnel strategy
- ✺Buyer psychology & friction reduction
- ✺Social proof & trust building
- ✺Complete tracking setup (GA4, GTM, Clarity)
- ✺Lead qualification via interactive tools
- ✺Data-driven optimisation after launch
Web Strategy
A strong website starts with a solid strategy. Before any design or development, I map out the full structure of your website: how pages connect, how visitors flow through them, and how each page is built to convert. From landing page funnels to full website flows, every decision is based on proven marketing frameworks, so your website doesn't just look good, it guides visitors toward action.

- ✺User-first approach
- ✺Conversion-focused page structures
- ✺Visual sitemap in Octopus.do
- ✺Landing page & funnel strategy
- ✺Website flows & user journeys
- ✺Based on proven marketing frameworks
- ✺Copywriting guidelines per page
Web Design
With the strategy in place, I translate everything into a high-fidelity design in Figma. Every page is designed from scratch, no templates, with custom UI elements and visuals that match your brand. What you see in Figma is exactly what you'll get.

- ✺High-fidelity Figma designs
- ✺Custom UI elements & visuals
- ✺Based on the website strategy & page structures
- ✺Responsive design
- ✺Custom design, no templates
- ✺Brand-consistent styling
Webflow Development
The Figma design gets translated into a fully functional Webflow website, pixel-perfect and built to last. I work with a clean, structured setup using the Client-First framework, so the site is easy to maintain and scale, for you and for me. Where needed, I also set up automations and integrations via Zapier or Make.

- ✺Pixel-perfect Figma to Webflow build
- ✺Client-First framework
- ✺Component-first & website style guide
- ✺Animations & custom interactions
- ✺Fully responsive
- ✺SEO-friendly structure
- ✺CMS for easy content management
- ✺Custom functionalities (calculators, filters...)
- ✺Automations & integrations (Zapier, Make)
Visual Branding
A strong brand starts with a clear visual identity. I create brand guidelines that cover your logo, colors, typography and visual style, so every touchpoint looks and feels consistent. Not just a logo, but a complete foundation to build your brand on.

- ✺Logo design
- ✺Color palette & typography
- ✺Visual style & brand guidelines
- ✺Tone of voice & positioning
- ✺Brand mockups & real-life applications
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Frequently asked questions
What's the difference between a landing page and a full website project?
A landing page is a single, conversion-focused page built around one goal: turning visitors into qualified leads. A full website covers your entire online presence. For businesses running ads or launching a new product, a dedicated landing page often outperforms a full website in terms of lead quality.
What is your workflow / process for full website projects?
- After you reach out, we schedule a discovery call to discuss your goals, needs and the scope of the project. Based on that, I'll send you a detailed proposal.
- Once approved, I start with your visual identity. I work out your logo, color palette, typography and brand guidelines, so everything that follows is built on a solid brand foundation.
- With the branding in place, I map out the full website structure in a visual sitemap. Every page, flow and conversion path is defined before any web design work begins.
- Based on the strategy, I design every page in Figma. You'll get two rounds of revisions to make sure everything looks and feels exactly right.
- Once the design is approved, I build the website pixel-perfect in Webflow, with animations, interactions and a clean CMS setup.
- Time to launch. I handle all technical setup and we go live together.
How long does a website project take?
A standard website project (including branding and around 5 web pages) typically takes 4-6 weeks. Larger websites with more pages or custom functionalities take longer. You'll always get a clear timeline in the proposal.
Can you redesign my existing website?
Yes, absolutely. Whether your current website is on WordPress, Wix, Squarespace or any other platform, I can give it a full refresh. I always build in Webflow, so we start from scratch with a new design and rebuild everything clean. Your domain and content come with you, just on a much better foundation.
How much does a website project cost?
Every project is different in scope and complexity, so I work with custom quotes. That said, I have a minimum project rate of €3,000 to ensure I can dedicate the time and quality every project deserves. This applies to complete website projects only, no hourly fixes or small one-off tasks.
What are your payment terms?
I work with an upfront deposit to kick off the project, with the remaining balance due upon delivery. For larger projects, payments can be split into multiple installments. Payment terms are always clearly outlined in your proposal, tailored to the size and scope of your project.
What are the ongoing costs after launch?
After launch, you'll need a Webflow hosting plan, which starts from around $25/month. That's the only mandatory cost. There are no plugin fees, no developer licenses or hidden charges. Optional add-ons like Webflow Analytics or Localization are available at extra cost if needed.
Who maintains the website after launch?
I build every website so you can manage and update your own content without any specific knowledge. I'll also provide clear instructions so you know exactly how to manage your website.
For new pages, features or larger changes, I'll put together a new proposal. Smaller adjustments are billed at an hourly rate. There's no mandatory monthly fee.
Will I be able to edit my website myself?
Yes. Webflow has a user-friendly CMS so you can update text, images and blog posts without any coding knowledge.
What do you need from me to get started?
A discovery call, your branding assets if available, and content like copy and images. Don't worry if you don't have everything ready, I can help with that too.
Do you also write copy?
I'm not a copywriter, but I do provide strategic copywriting guidelines for every page based on the website strategy. If needed, I can also provide AI-assisted copy as a starting point, which you can then review and refine.
Do you set up analytics & tracking?
I can install any tracking tool you need, think Google Analytics, Google Tag Manager, Meta Pixel and more. For landing page and lead generation projects, I set up complete tracking so you have full visibility into how visitors move through your funnel, from first click to qualified lead.
Do you handle SEO & AEO?
I set up all the technical SEO and AEO foundations during development: proper heading structure, meta titles and descriptions, schema markup, answer engine optimization settings and Google Search Console integration. This gives your website a solid base to rank and get found. For ongoing SEO or content strategy, I recommend working with a dedicated SEO specialist.
Why Webflow?
Webflow gives you the best of both worlds: a fully custom, professional website without the technical headaches of other platforms. WordPress requires constant plugin updates, security patches and can get slow and bloated over time. Wix and Squarespace are easy to use but very limited in design freedom and customisation. Webflow combines the flexibility of custom development with an intuitive CMS that anyone can manage, on a fast and reliable hosting infrastructure. For businesses that want a website that looks unique and performs well, Webflow is simply the better choice.





































